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I was delighted to be asked by Sam and the editorial team at The Drum to provide my thoughts on a series of features they published on the emerging and unusual centres of excellence for adland.

Heavily influenced by our own experiences with our distributed team of specialist talent and, in particular, the place our Senior UK PR Consultant, Christina, choses to call home, I went with Bali.

Christina has worked for Too Many Dreams for many years and in 2023 decided to up sticks from the UK and move with her young family to Bali. As she works with a number of our UK-based clients, she decided to keep her working hours to UK time.

I’m not entirely sure how she does this and am secretly convinced she’s somehow doing two days to our one back home, but whatever it takes it seems to work for Christina, for our agency, and our clients. We joke that the move has allowed us to provide a 24-hour rolling service as there’s always someone awake, online, and able to move a project forward.

Having started supporting a client with APAC Communications activity this year and with some of their team on the west coast of the US, this has also worked incredibly well as there is always senior resource available to support our clients at a time that works for them.

Looking at our team more broadly, we now have experts in Bali, Melbourne, New York, San Francisco, Glasgow, and all across the UK. This does make our team socials slightly more difficult to organise, but overall it’s a massive net positive.

As more agencies and major holdcos start to mandate a return to work policy, this isn’t something I can see us implementing any time soon. Our international spread of talent seems to suit us and our clients incredibly well.

You can read the full feature, with additional commentary from SuperBloom House, UniLED Software, Tommy, JVM Hangang, Think Shift, and Venturethree at the link below.

Are these adland’s emerging centers of excellence in Asia-Pacific?