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Navigator, the travel media network, has appointed Too Many Dreams, the growth obsessed communications agency dedicated to breathing life into B2B tech brands, as its UK marketing and PR partner.

The appointment will see Too Many Dreams lead Navigator’s content and media relations as the company accelerates its growth across travel, adtech, and commercial media markets.

Too Many Dreams will support Navigator’s thought leadership programme, product and partnership announcements, and content strategy around emerging trends including agentic media buying, high-intent traveller audiences, and performance-led travel media.

“As Navigator continues to scale, it’s critical that our story in the market reflects the commercial impact we’re delivering for brands,” said Steve Rowbotham, Founder and CEO of Navigator. “Too Many Dreams brings a deep understanding of how to translate complex adtech technologies into clear, compelling positioning, PR & communications narratives that resonate with decision-makers. We’re excited to work together to build Navigator’s brand awareness and impact.”